|This article is written
from the Real World
point of view.
Associated Television was in the first wave of companies to be awarded ITV contracts when the station began in the mid-1950s and was the only consortium to be awarded two franchises: London for the weekend broadcasts (Associated Rediffusion had the weekday contract) and weekday for the Midlands, centering on Birmingham where ABC Television had the weekend contract.
In the 1968 franchise reshuffle ATV lost the weekend London franchise to London Weekend Television and in the 1980 round was criticised for its Midlands' regional programming resulting in it being reformed as Central Television which began broadcasting on 1st January 1982.
- ATV at Wikipedia.