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Promos

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A list of promos aired on ITV advertising episodes of Emmerdale and the details of the episodes they were promoting.

October 2000: Five Days a Week[]

Emmerdale five days a week

Airing in September and October 2000 to celebrate Emmerdale beginning transmissions five days a week, this 32-second promo features the characters sitting or standing motionless in front of curtains blowing in the breeze.

September 2003: Lust See TV/Must See TV[]

Lust See TV Must See TV promo

Airing in September 2003 in the run-up to Chris Tate's death, this 29-second promo features Charity Tate in a graveyard torn between her two loves - her husband Chris and her cousin Cain Dingle. The promo features Charity in a white dress kissing her husband; the white dress representing her marriage to Chris. She then walks away from him and kisses her cousin Cain passionately, while wearing a red dress, which represents her lust for Cain. Chris sees the two snogging, cries out in anguish and torches their marriage certificate.

February 2005: Goodbye Charity Tate[]

Goodbuy Charity Tate

In February 2005, Emmerdale aired a trailer in the anticipation of Charity Tate's departure from the show which happened in March the same year. This 30-second clip features flashes of Charity, her affair with Jimmy King as well as Cain Dingle and Sadie King's scheme to stitch her up before her wedding to Tom King. 

July 2006: It's Far From Quiet In The Country[]

It's Far From Quiet In The Country

November 2008: Aaron's Return[]

Aaron's return

This trailer was released in November 2008 to advertise Aaron Livesy's more permanent return to the show and features multiple clips of Aaron arriving in the village with a voiceover of a conversation between him and his mother Chas Dingle in the background.

October 2009: Trouble's Back[]

Charity's return

This trailer was released in September 2009 to advertise the return of Charity Tate.

December 2011: Judgement Day is coming[]

Judgement Day promo

First airing on 30th November 2011, this 59 second promo features Cain Dingle walking through the village at night past various villagers that he has made enemies with over the past year - Amy Wyatt, the Barton family, Cameron Murray, Cain's own family who were walking into the Woolpack and The Sharmas and Charity Tate. Cain's daughter Debbie looks out of her window as he walks past. The promo ends with Cain being followed by an unknown person seen only from behind.

A behind-the-scenes video showing the filming of the promo was also uploaded on the ITV website on the 1st December 2011.

October 2012: Small Village, Big Drama (40th Anniversary Promo)[]

40th Anniversary promo

First airing on 21st September 2012, this 1-minute promo for the 40th anniversary week features various Emmerdale characters standing in a field on a dark cloudy backdrop. The characters explode in a cloud of whatever they represented, e.g. Jai and Charity Sharma in a flurry of red roses due to their rocky marriage, and Carl King in banknotes due to his wealth.

Summer of Soaps 2013: The Greatest Drama Every Day[]

First airing on 19th July 2013, this 1:01 promo, acting as promotion for both Emmerdale and Coronation Street, features various regulars from both shows reading one line each from Shakespeare's 'Sonnet 18'. Coronation Street characters included David Platt, Hayley Cropper, Rita Tanner, Tyrone Dobbs, Lloyd Mullaney, Peter Barlow and Tina McIntyre.

A behind-the-scenes video showing the filming of the promo was also uploaded on the ITV website on the same day.

Two shorter 30-second versions have also been transmitted. The first version runs from the start through to the end of Lucy Pargeter's (Chas Dingle) line of "By chance or nature's changing course untrimm'd" and the second version running from Rita Tanner's line of "But thy eternal summer shall not fade" until the end and in the process only Cameron Murray appears from Emmerdale in this version.

It's also worth noting that this isn't the first connection 'Sonnet 18' as with Emmerdale, as Amos Brearly was seen reading the opening lines from a book in Episode 1471 (17th July 1990).

Summer of Soaps 2014: Once Upon a Weatherfield/Happy Emmerdale After[]

Happy Emmerdale After

Characters from Coronation Street include Carla Connor & Rob Donovan; Leanne Battersby and Alya Nazir; Liz McDonald, Tony Stewart & Tracy Barlow;

August 2015: Who will meet their summer fate?[]

Summer fate

First airing in July 2015 in the run up to the disaster revolving around the wedding of Debbie Dingle and Pete Barton, this 1 minute promo features all the Emmerdale characters dressed up in black against a fairground backdrop. The characters venture into a forest, where the mood turns darker and the characters stop to find an exit marked with an ominous face which signifies death.

September 2016: Who will take their last dance?[]

Emmerdale October 2016 promo photo

This promo first aired on television in September 2016, advertising the special week of episodes to be broadcast on the week starting on the 17th October.

The trailer shows four characters groups dancing. Firstly, Marlon looks on as Rhona drifts from Pierce to Paddy, then across to a foggy, almost ghostly, figure. Aaron and Robert are then pushed apart by this dark figure as a ghostly hand appears in the middle of them. Both Emma and James and Laurel and Ashley are shown dancing, then the focus shifts onto Emma and James. The ghostly hand slips away from Emma's. Ashley puts Laurel into a dip, but when she is brought back up, he is replaced by the figure.

Two shorter edits of the promo have also been broadcast.

This is also the second time this song has been used for a promo, as seen above in the September/October 2000 promo.

April 2017: Goodbye Ashley[]

Goodbye Ashley

This 20-second clip was aired in April 2017 to advertise the week of episodes leading up to the death of Ashley Thomas.

The trailer features photographs of Ashley Thomas with various other characters, including his family and other characters such as the Dingles in the church. As we see each image, Ashley starts to fade away, symbolising his dementia and his time on the show coming to an end.

September/October 2017: No Return[]

Emma suspects

This Emmerdale trailer was broadcast in September and October 2017, to advertise the downfall of Emma Barton and ultimately her death, along with son Finn's.

October 2018: They All Fall Down[]

They All Fall Down

First airing in October 2018, this trailer was made to advertise the long-awaited return of Kim Tate, after almost 20 years away. Kim arrives during a charity masquerade ball for Sarah Sugden's heart transplant, hence the theme of the trailer.

They all fall down

The trailer starts with a door opening, leading the viewers into a huge, dark room with a hundred spotlights all arranged in rows. It shows the couples holding hands, with a mask on their faces. Two by two, they uncouple, standing back to face each other and lower their masks. Suddenly, the doors on the other end of the room fly open, revealing the silhouette of a masked and hooded woman in a red dress with her cape flowing behind her. As she marches between the line of couples, they all fall down. Finally, she takes down her hood, the mask taken off and the woman is revealed to be Kim Tate.

April 2019: Mirror, Mirror/Big Night Out[]

Big Night Out

This 1-minute long promo was first aired in April 2019, to advertise dramatic episodes later in the month.

The trailer shows several characters getting ready for a big night out in front of their mirrors. Each of their reflections foreshadows what is to come. Whilst applying lipstick, Victoria Barton's reflection appears cold and distressed. Billy Fletcher looks on to see his half-brother Ellis Chapman staring back at him, petrified. Maya Stepney's reflection is seen kneeling on the ground, bleeding and visibly shaken. Leyla Harding is the last to be seen, admiring herself in the mirror. Suddenly, her reflection turns violent and shatters the mirror to pieces.

July 2019: Summer '19[]

Summer 19'

In July 2019, Emmerdale published six 19 second videos promoting their summer storylines, featuring different characters standing in a field with a short voiceover. 

December 2019: Who Will Get Graham?[]

Who Will Get Graham?

Emmerdale aired this promotional trailer in late December 2019 to advertise dramatic episodes the following month, in which Graham Foster would be killed. The trailer features Graham walking in and around the village, trying to avoid a hooded assailant, whose face keeps changing to show the different suspects.

May 2021: Kim's Succession[]

Kimssuccession

Emmerdale released a promotional image in May 2021 to promote the climax of Kim Tate's storyline exposing her poisoner. Along with this, seven short clips were released featuring the following characters staring into the camera with their voiceover in the background.

October 2021: No Way Out[]

No Way Out

On 1st October, Emmerdale released a promo trailer in anticipation of their 'Super Soap Week' scheduled for later in the month.

October 2022: Emmerdale Turns 50[]

Emmerdale released a 60-second promo trailer on 30th September to promote their 50th anniversary in October 2022. The trailer features many characters (as cake toppers) in their respective situations around the village as a storm rips through their lives, revealing the whole cake at the end, crumbling and character fallen on the ground.

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